Score contribution earned so far
0% of 100%
Hook 28%
Engage 26%
Structure 18%
Value 16%
Algo 12%
The Heavy Hitters — 54% of your score
Hook strength
28%
0/3
✓ Done
✓
My first line is a specific claim, number, or counterintuitive statement — not a question or vague opener.
The algorithm scores first-line readability in the first 90 characters. "I quit my job" beats "Have you ever felt stuck?" every time.
✓
Someone can understand the core point from the first two lines alone.
Most readers don't click "see more." Your hook has to carry the weight of the entire post's promise.
✓
I've read the first line out loud and it sounds like a person talking — not a press release.
If you wouldn't say it across a table, it won't land on a feed. Written sounds written. Spoken sounds human.
Engagement triggers
26%
0/3
✓ Done
✓
My last line has a direct, specific question — not "What do you think?" but something that begs a one-sentence answer.
Posts that end with a specific question get 2–3× more comments. "What do you think?" gets silence. "What would you have done?" gets replies.
✓
There's a clear call to action — follow, comment, DM, or click the link in the first comment.
A CTA tells the algorithm this post is designed to drive action. Posts with explicit CTAs outperform those without by a significant margin.
✓
There's a personal element — a story, confession, or specific moment — not just advice delivered from above.
People save and share posts they feel were written for them. Stories bridge the gap between what you know and what they feel.
The Finishing Details — 46% of your score
Structure & format
18%
0/2
✓ Done
✓
No paragraph is longer than 2–3 lines. Every thought gets its own space.
On mobile, a dense paragraph looks like a wall of text and gets skipped. White space is the reader's breathing room.
✓
My word count is between 150–300 words.
The 2026 algorithm rewards dwell time. Under 150 words lacks substance. Over 400 loses most readers on mobile before they finish.
Value & specificity
16%
0/2
✓ Done
✓
I've included at least one specific number, outcome, or result.
"$43k saved" beats "significant savings." "847 posts" beats "years of content." Specificity is the fastest shortcut to credibility.
✓
This post says one thing — not three. It has a single clear point the reader will remember.
Posts that try to cover too much end up remembered for nothing. Constraint is the engine of impact.
Algorithm signals
12%
0/3
✓ Done
✓
There are no external links in the post body. Any links go in the first comment.
LinkedIn penalises posts that take people off the platform. A link in the post body can reduce reach by 30–50%. First comment is safe.
✓
If I've used hashtags, there are 3 or fewer — and they're at the very end.
Hashtag stuffing signals spam. Three well-chosen hashtags in the post footer is enough. Buried in the middle, they break the reading flow.
✓
I'd press like on this if someone else posted it.
The honest test. If you're posting it out of obligation, routine, or filler — it shows. If you'd stop on it, others will too.
Hook and Engagement ticked. That's the engine.
Six down — the two heaviest sections are done (54% of total score). Structure, Value, and Algorithm signals still to go.
13/13
All 13 checked. Post it.